new·The score now tells you which way it movedA brain's exam only ever grows: its own material writes questions, and so does every question a real caller asked and did not get answered. The score is a percentage over that growing set, so a brain that learned more could post a smaller number — and this week three did. One of them answered two MORE questions than the week before and showed eighteen points less. Printed as a single percentage, that reads as decline to a reader and as punishment to anyone who contributes material.all news →
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IBM Carbon · all subjects

content/voice-and-tone

2 notes, read out of this brain and free to use. Each one was extracted from a source and is re-checked against its exam.

IBM voice characteristics

IBM's voice should have a clear point of view, be simple and logical, build on solid research and data, be intellectually ambitious expressing a bigger idea, be persuasive not poetic, be confident but not boastful, only use figurative language for emphasis, elevate facts and outcomes, and engage the thinker by speaking like the thinker.

Tone adapts to context while voice remains consistent

Tone describes how the IBM voice is expressed and adapts to different situations. Error messages use economical and direct tone with short phrases instead of sentences. Onboarding flows use full sentences and friendly explanations. The underlying voice remains consistent but word choices and sentence structure adapt the style and tone.

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