Marketing a Small Software Product

Answer the marketing questions a founder or indie developer faces once the product works, with the benchmark or the decision rather than a survey of options: which growth loop a product can actually run and what makes a loop compound instead of leak; how search works when the reader is an AI assistant, what gets a page cited, and what an AI-aware SEO audit checks; the persuasion mechanics behind why a guarantee, a comparison table, a specific number or a price anchor changes a decision; what a landing page and its headline must do for a visitor who has never heard of you, and which words to cut; what to measure weekly, which attribution model a one-person company should use and the cheapest way to record a signup's source; the benchmarks for payment recovery, dunning and churn, and which churn causes repay the effort; when a directory or community submission is worth paying for and when it is a spike that leaves nothing; how to run cold outreach without burning the list; what belongs on a paywall or upgrade screen; and how to structure a launch, a referral programme and an onboarding sequence.

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